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Strategic lenses and levels of strategy / pestel / bowman’s strategy


Evaluate the importance of aligning strategy among the levels of an organisation. In your evaluation, critically examine how the strategic lenses of an organisation may or may not affect the degree of alignment among levels. Be sure to support your claims with specific references to the Learning Resources and your prior experience.In formulating your answer, consider the following questions:

  • What challenges do organisations face when crafting strategy?
  • How do operational and strategic issues manifest themselves at different levels of an organisation?


Use two dimensions of the PESTEL (political, economic, sociocultural, technological, environmental, and legal) framework and in a 500 words post, evaluate the macro-environment of a company you are familiar with.


By using the Bowman’s Strategy Clock critically analyse the competitive position of a company of your choice. 

Submission by Friday, 12 March, 2020 by 11:59 pm (23:59 hours) time on the due date at the latest.ANSWER EACH QUESTION in an approximately 500-word response (+/- 10%)

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