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Boa technology written assignment branding, marketing plan

Boa Technology Assignment

Please answer the two questions below. The answers for both must be completed in two pages or three pages (total), single-spaced, double space between paragraphs.


o   What are your recommendations for Garett Graubins’ 2015 U.S. marketing plan?


  • Be specific about which market (B2B, B2I, and/or B2I) you recommend and the 2-3 summits (product categories) deserving the most attention. Offer specific ideas about how to approach that market.  [You are expected to provide justification for your recommendation and implementation plan.]


  • Whether you recommend building a brand with consumers or not, use two creative idea generation techniques and generate five low-cost, grassroots ideas that would help Boa build a brand in one of its product categories


  • o   Five low-cost, grassroots ideas that would help Boa build a brand in one of its product categories. 

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