Home » Who is able to complete this discussion today?

Who is able to complete this discussion today?


Prior to beginning to work on this discussion, read Chapter 1:  Introduction to Global Marketing. Make sure that you have a good grasp  of the following key terms and theories:

  • Global marketing
  • Marketing mix
  • Competitive advantage
  • Product/Market expansion framework
  • Driving forces affecting global marketing
  • Restraining forces affecting global marketing

There is a saying in the business world that “nothing fails like  success.” Take Gap, for example. How can a fashion retailer that was  once the source for wardrobe staples such as chinos and white t-shirts  suddenly lose its marketing edge? Motorola also fell victim to its own  success. The company’s Razr cell phone was a huge hit, but Motorola  struggled to leverage that success. Google acquired Motorola Mobility  but then sold it to Lenovo in 2014. Also, Starbucks former CEO Howard  Shultz warned that his company and brand risked becoming commoditized.  And, as noted in Case 1-3 of the textbook, some industry observers say  that Apple “lost its cool.”

For your initial post,

  • Pick from one of the six companies named above. From a global  marketing standpoint, use all the six terms or theories listed above to  explain your analysis of their global marketing failure or decline.  Throughout your initial post, bold and underline each of the six terms  and theories you use to make them easy to identify.
  • If you were consulted as the global marketing expert to make  recommendations to management of that company, what are your top two  recommendations?

Your initial discussion post should be 275 words. Do not forget to cite your textbook and any other sources used to support your ideas.

Reference (this is the textbook reference in APA) 

 Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.). Retrieved from https://www.vitalsource.com 

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more