Remember to use the same brick and mortar business or organization you selected in week one. (Attached is the brick and mortar business i selected)
Some companies have amazing products, but they don’t always have amazing PR. Sometimes they make mistakes that can sometimes require an apology at best and destroy careers at worst. In this list, there are the top 10 times companies that made terrible mistakes in their advertising or when a CEO said something controversial, and much more.
List rank and entries:
9. Ghettopoly Sold by Urban Outfitters
8. McDonald’s McAfrika
7. H&M’s “Coolest Monkey in the Jungle”
6. Pepsi Trivializes Protests
5. Lululemon Founder Blames Women’s Thighs for Pilling
4. Dove’s “Diversity”
2. Krispy Kreme
1. Ratner Group
Write a 1,150- to 1,400-word paper on how your chosen organization could overcome its critical event in the face of the media.
Include at least six references of which four are academic sources. Consider using textbooks/resources that you have used in your degree program. Most textbooks are not academic sources because they are not peer-reviewed.
Format your assignment according to appropriate course-level APA guidelines
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