The purpose of this assignment is to evaluate an electronic advertisement in a way that the student becomes a more critical consumer. The advertisement will be evaluated by comparing the claims made in the ad to scientific evidence and research findings.
The ad: https://www.humnutrition.com/product/62/counter-cravings
The following explains how to structure your paper.
The Consumer Product paper is aimed to analyze the product and provide research studies to demonstrate support, or lack thereof, of the product’s claims. This might necessitate a detailed discussion of the study if relevant to the product directly. You should avoid summarizing the studies independent from one another and the product.
Page 5 or 6: References
This is a separate page and should be headed “References” at the top center of the page.
List the source of the advertisement, and alphabetically list the references used to support your evaluation. Do not alphabetize “within” each reference by changing the original order of authors. However, alphabetize your order among the various references, using the last name of the 1st author of each reference.
You may use the course textbooks. However, in addition, you must use at least 3 other reliable (peer reviewed) journal references to support your analysis. References need to be current (published within the last 10 years) and must be cited in the evaluation. Give the full publication information of each reference used, including all author(s), title of article and journal or title of book, year of publication, volume or edition, and page number(s).
Indentation – Although the current Publication Manual advises standard (five spaces, first line) indentation for the reference list, this is primarily designed to make typesetting easier; the typeset version will have hanging indents (first line flush left, following lines five spaces indent). We recommend for this paper that you use hanging indents for enhanced readability. We have formatted our sample references list with hanging indents.
Capitalization – Capitalize only the first word of book titles and articles and the first word after a colon. However, for name of journals, capitalize first letter of all major words.
Punctuation – Use a comma to separate:
Spacing – All entries (the entire page) should be double-spaced.
References should be completed in American Psychological Association (APA) format. See examples below.
Volek, J. S., Duncan, N. D., Mazetti, S. A., Putukian, M., Gomez, A. L., & Kraemer, W. J. (2000). No effect of heavy resistance training and creatine supplementation on blood lipids. International Journal of Sports Nutrition, 10, 144-156. doi:134-5678-321
Book (other than first edition):
Whitney, E., & Rolfes, S. (2005). Understanding nutrition (10th ed.). Belmont, CA: Thomson Wadsworth.
Article or chapter in edited book:
Eiser, S., Redpath, A., & Rogers, N. (1987). Outcomes of early parenting: Knowns and unknowns. In A. P. Kern & L. S. Maze (Eds.), Logical thinking in children (pp. 58-87). New York: Springer.
Electronic Reference (see note of caution below):
Mack, G. W., & Bergeron, M. F. (May 30, 1997). Hydration and physical activity: Scientific concepts and practical applications. Retrieved from: http://www.gssiweb.com/hydr.html
Quality of References: Acceptable references include any reliable, professional, nutrition, physical education, sports medicine, or scientific journal or book. Unacceptable references include popular magazines (e.g., Runner’s World, American Health, Prevention, Muscle and Fitness) or popular books (The Zone Diet, 50 Ways to Stay Fit on a Busy Schedule, Total-Life Exercise Book). If you are unsure of the reliability of a reference, check with your instructor! Refer to the syllabus for a partial list of acceptable periodicals and on-line resources.
You may contact our reference librarian to make an appointment at the library for help in using the databases and searching for appropriate references. See the course syllabus for contact information.
Use of WWW pages: The World Wide Web (The Internet) is an unmonitored, un-refereed source of information. Consequently, information may be accurate or inaccurate, and each page must be judged for accuracy and reliability. Authoritative web pages are written by individuals with appropriate credentials (e.g., Ph.D., R.D., M.D., etc.) and should cite references used to write the page. Pages that are sponsored or maintained by the seller of a product are most often biased toward the product and should be read with this in mind. We highly recommend that you only use journal articles (or articles coming from professional sources). Again, if you are unsure of the reliability of the source, check with your instructor.
General Paper Form and Style Guidelines:
Your paper must:
Format/appearance/organization/complete information APA format
References (number and quality)
Use of references in paper (appropriate citations for all references)
Quality of writing (syntax, grammar, spelling)
Critical evaluation of advertisement (text, color, graphics)
Critical evaluation of product (how claims of ad relate to scientific evidence)
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