Unit iii project msl 5200 | MSL 5200 – Crisis Communication Management | Columbia Southern University

 

Instructions

    Submit a three-page (minimum 750 words) crisis communication plan  outline. The plan can be for an organization of your choice. This is an  outline for a crisis      communication plan and not a crisis plan. (You will use  this outline to complete a plan in Unit VII.) The plan outline should,  at a minimum, include the following items:      

  • The introduction should engage the reader in the crisis communication plan and clearly present a summary of the main points. 
  • Explain the purpose, scope and goal of the plan. 
  • Include assumptions or assumed situations, which is a result of assessing risk for your organization. 
  • Define expected audiences—both internal and external. 
  • Include a communication strategy. 
  • Include a concept of operations for communications. 
  • Discuss the human dynamics and communications aspects of the  blame game and the resolution stages you plan to implement in your  crisis communication plan. 
  • Assign tasks to key leaders and staff. 
  • Provide resource management details. 
  • Include planned scripts, which can be placed in an appendix. 

    Research sources to link your plan’s elements to theories, and  support your ideas. You must include a minimum of two sources, at least  one source from the CSU Online Library. The resources need to be in APA  format.     

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