For this assignment, you work for the marketing manager of an
organization that is going to launch a new line of personal care
products in the U.S. market. The proposed target market will be males,
between 18 and 35 years old, and price points will cover income ranges
from lower to mid-level. Distribution is planned to take place in
drugstores, grocery stores, and stores such as Wal-Mart and Target, with
the primary retailer carrying the full product line being drugstores.
You have been tasked with a consumer behavior analysis to help make
Write a four to five (4-5) page paper in which you:
Your assignment must follow these formatting requirements:
The specific course learning outcomes associated with this assignment are:
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