Principles of Marketing
Pick a fast-food company (ex. Wendy’s, McDonald’s, etc.), a beverage (ex. Mountain Dew, Miller Lite, etc.), or an automobile manufacturer and model (ex. Honda Odyssey, Toyota Tacoma, etc.).
i. Quality (perceived versus competitors)
iv. Product life cycle
v. Product mix
vii. Customer service
ii. Use of discounts
i. Type of channel
i. Strategy and mix
ii. Medias used
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