Principles question | marketing | University of South Carolina Central Office

  

Principles of Marketing

MKTG 350

Project #1

Pick a fast-food company (ex. Wendy’s, McDonald’s, etc.), a beverage (ex. Mountain Dew, Miller Lite, etc.), or an automobile manufacturer and model (ex. Honda Odyssey, Toyota Tacoma, etc.).  

  1. Identify the target market (may be multiple if different product lines)
  2. Identify and evaluate the company’s marketing mix
    1. Product decisions for main products

i. Quality (perceived versus competitors)

ii. Packaging

iii. Design

iv. Product life cycle

v. Product mix

vi. Branding

vii. Customer service

  1. Price

i. Strategy

ii. Use of discounts

  1. Place (Distribution)

i. Type of channel

  1. Promotion

i. Strategy and mix

ii. Medias used

iii. Effectiveness

  1. Who are the primary competitors?
  2. Identify and evaluate 4 marketing environment trends. What threats and opportunities will these trends present to the company? (SWOT – pg 52)
  3. What is the company’s core competency or competitive advantage? 
  4. How do they try to create or improve customer value?
  5. Does the company use a web site in the marketing mix and if so, how effective      do you think it is? How could the company better use its web site?
  6. What recommendations would you make to the company to improve its marketing      efforts?

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 20% with the discount code RESEARCH