Chosen brand ZARA –Virtual Fitting Room Marketing Opportunity
Identify the marketing opportunity (product or service) your chosen organization/brand can take advantage of and use as leverage to improve their business. Along with a detailed description of the opportunity, you should discuss why this opportunity is relevant in the current context and is also important for the company. This opportunity shouldn’t already be provided by your chosen brand. That said, the product/service may already be in the market and offered by a competitor. But your chosen brand shouldn’t already be offering that product/service.
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