As a continuation from the attached documents and using Chick-fil-A as the business for discussion and using a minimum of three scholarly articles answer the below five questions. Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics.
When completing an assignment for a given module, the student will assume the role of
marketing manager for the selected organization. All student responses must be based on
research. View the entire course textbook (all chapters) as a resource for the assignment,
meaning it may be necessary to locate assignment-related material in chapters other than those
corresponding with the module in which the assignment is located. While the effort has been
made to ensure that all material necessary for assignment completion is found in the textbook,
contact the instructor immediately if information needed to complete the assignment cannot be
located in the textbook. Quotes must be minimized and long quotes (40 words or more) avoided. Outside
sources to be cited include scholarly marketing journals (Journal of Marketing, Journal of
Marketing Research, Journal of Consumer Research, etc.), practitioner publications, and the
Q1. Explain the elements of the firm’s promotional mix. (Ch. 13)
Q2. Explain whether a push or pull promotional strategy will be used, or a combination of both.
Q3. Discuss the firm’s use of digital, mobile, or social media marketing. (Ch.13)
Q4. Explain your approach to advertising execution. (Ch. 14)
Q5. Explain the organization’s use of sales promotion, public relations, live events, publicity, or
personal selling. (Ch. 14)
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