Proctor & gamble scope canada i’m working on a marketing case study

 Proctor & Gamble Scope Canada
I’m working on a marketing Case Study and need a sample draft to help me understand better.

Discussion Plan for Proctor & Gamble Scope Canada: Up to six days of Discussion beginning April 13th.



Day 1:Student Preparation



  • Read Case thoroughly (12 pages with data)
  • Summarize the case in five (5) sentences
  • Make TYPED notes on changes in Canadian mouthwash market over past three years
  • Make TYPED notes on Scope and competitors’ pricing and market shares
  • TYPED evaluation of Scope’s performance during last 3 years (think carefully and justify your conclusions)

Requirements: MLA | Case Study | 2 pages, Double spaced

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