Should be on coca cola company.
In the first Assignment in this Module, we established how to communicate our technology proposal. In this next step, we are looking at the wider area of communication and who else could support your efforts in which way.
The importance of this point lies in the fact that although our communication plan will reach those we consider to be affected by the proposed changes, there is usually a larger group of individuals who will either be directly affected, but we are not aware of this, or, even more significant, who are indirectly affected because the technology introduction will affect the way they fulfill their objectives. While we can never identify ALL those who are directly and indirectly influenced, we can reflect on how to build and use relationships with various key individuals in the organizations in order to generate the support and advocacy required for the unexpected effects of the technology proposal. The concept that is used for this purpose is that of “relationship capital,” which is addressed in the next reading.
This entire course can be thought of as a complex persuasion process designed to help people acknowledge and overcome resistance so they can commit to, or at least comply with, the changes you are trying to make. In this Assignment we will explore what relationship capital is available to you in order to support a successful transformation process.
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