The manager of a department store in seattle is attempting to decide

The manager of a department store in Seattle is attempting to decide on the types and amounts of advertising the store should use. He has invited representatives from the local radio station, television station, and newspaper to make presentations in which they describe their audiences. The television station representative indicates that a TV commercial, which costs $15,000, would reach 25,000 potential customers. The breakdown of the audience is as follows.

Male Female

Senior 5,000 5,000

Young 5,000 10,000

The newspaper representative claims to be able to provide an audience of 10,000 potential customers at a cost of $4,000 per ad. The breakdown of the audience is as follows.

Male Female

Senior 4,000 3,000

Young 2,000 1,000

The radio station representative says that the audience for one of the station’s commercials, which costs $6,000, is 15,000 customers. The breakdown of the audience is as follows.

Male Female

Senior 1,500 1,500

Young 4,500 7,500

The store has the following advertising policy.

Use at least twice as many radio commercials as newspaper ads
Reach at least 100,000 customers
Reach at least twice as many young people as senior citizens
Make sure that at least 30% of the audience is female

Available space limits the number of newspaper ads to 7. The store wants to know the optimal number of each type of advertising to purchase to minimize total cost.

a. Formulate a linear programming model for this problem.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 20% with the discount code RESEARCH