A company wishes to improve its e-mail marketing process, as measured

 

A company wishes to improve its e-mail marketing process, as measured by an increase in the response rate to e-mail advertisements. The company has decided to study the process by evaluating all combinations of two (2) options of the three (3) key factors, E-mail Heading (Detailed, Generic: E-Mail Open (No, Yes): and E-Mail Body (Text, HTML):. Each of the combinations in the design was repeated on two (2) different occasions. The factors studied and the measured response rates are summarized in the following table.

Table Improving E-Mao Response Rate

Run Heading E-Mail Open Body Replicate Response Rate

1 Generic No Text 1 45

2 Generic No Text 1 34

3 Generic Yes Text 1 56

4 Generic Yes Text 1 68

5. Generic No HTML 1 25 .

6 Detailed No HTML 1 22

7 Generic Yes HTML 1 21

8 Detailed Yes HTML 1 19

1 Generic No Text 2 38

2 Detailed No Text 2 38

3 Generic Yes Text 2 59

4 Detailed Yes Text 2 80

5 Generic No HTML 2 27

6 Detailed No HTML 2 32

7 Generic Yes HTML 2 23

8 Detailed Yes HTML 2 33

Write 2 or 3 page paper in which you answer the following questions

1Use the data shown in the table to conduct a design of experiment (DOE) in order to test cause-and-effect relationships in business processes for the company.

2) Determine the graphical display tool (e.g. Interaction Effects Chart, Scatter Chart, etc ) that you would use to present the results of the (DOE) that you produced in question 1. Provide a rationale response.

3) Recommend the main actions that the company could take in order to increase the response rate of its E-mail advertising. Provide a rationale for you response.

4) Propose one strategy for developing a process model for this company that will increase the response rate of its e-mail advertising and obtain effective business process. Provide rationale for response.

Course learning outcomes associated with this assignment

*Build regression model for improving business processes.

* Design experiments to test cause- and- effect relationships in business processes.

Regression Model is

y=b0+b1x1+b2x2+b3x3+b4x11x2+b5x1x3+b6x2x3+b7x1x2x3

y=77.6.25+1.9375×1+6.0625×2-13.5625×3/3.1875x1x2=0.6875x1x3-7.3125x2x3-2.4375x1x3x3

Graphical Analysis

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 20% with the discount code RESEARCH