Research, create and present an integrated marketing campaign, a critical function of business owners and Marketing departments. This project demonstrates a real world understanding of marketing/advertising principles. Over the semester, student will research and create major sections of an IMC , and present the project in Powerpoint to instructor/class. Specific project guidelines are as follows:
Project Section 1: situation analysis/SWOT of product/service for the IMC plan
-select a product or service to research for project
-demonstrate and conduct secondary market research from the target market of the proposed campaign
-interpret the results of market research for targeting/positioning/messaging
-define results of your “gap”/needs analysis
Project Section 2: Overall creative/media plan
-State the campaign goals and how the campaign will achieve its goals
-create value proposition/selling idea; brand story/brand promise of your product/service
-create features, benefits, and proof for product/service: How is it different from competition? Are there competitive difference(s) to exploit?
Project Section 3: Tag line, support, media plan, rough ad(s)
-Create a tag line or promotional slogan. Add support statements, and proofs.
-Design and create a minimum of one rough mockup of a print ad ad ( newspaper or magazine)
-Design and create a minimum of 1 rough mockup of an internet component ( web page, internet ad, etc.)
-Research/propose 2 social media platforms to use, as well as, describe the messages, materials and methods
Project Section 4-Submit fully edited written powerpoint presentation
-create a powerpoint presentation to describe the above plan. Visual aids related to the project may be used for demonstration
-create a basic production and media budget
-ask for approval /funding ( your instructor is the approving manager)
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more