case from Grant’s ‘Contemporary Strategy Analysis’ 9th Edition textbook 

    Harvard referencing style 

do a written individual case analysis which addresses the questions detailed below relating to your chosen case: 

HAIER GROUP – Internationalisation Strategy 

1. What are the main features of Haier’s internationalisation strategy since the early 1990s and how does it differ from the pattern of internationalisation typical of Western enterprises?
    
2. How successful has Haier’s internationalisation strategy been and why?
    
3. What are the principal features of Haier’s management system? In what ways do Haier’s principles and methods of management differ from those deployed by Western companies? What lessons might be drawn by a) other Chinese companies and b) by Western
   enterprises?
    

Recommendations 

1. In support of your analysis you should draw on material and references from all your modules, as well as make sure to read the relevant chapters in Grant’s textbook.
    
2. It is recommended that you identify which strategy and management concepts will enable you to analyse the case. These will help you see the company in a broader context, rather than simply focusing on the company and the case material.
    
3. Key to success will be to think and write strategically. Don’t get lost in detail. Analyse the case material then add value through comment and opinion as you discuss the questions.
    

Learning Outcomes 

The learning outcomes that are being assessed in this assessment are shown in BOLD below: Subject-Specific Knowledge, Understanding & Application 

b) Demonstrate understanding of the dynamic nature of the inter-relationship between the module topics, and make informed judgments about strategic choices when faced with uncertain, incomplete or ambiguous information. 

Employability & Changemaker Skills 

1. d)  Produce approriate informed decisions in the context of real world settings and issues, justifying the chosen conclusions and recommendations
    
2. e)  Communicate core ideas and concepts effectively with an ability to devise, sustain and convey an argument, orally and in writing, selecting the approriate academic tools to convey meaning and purpose, supported by valid evidence and use of relevant sources.
    
3. f)  Perform and function effectively within a group or team situation, and communicate effectively with specialist and non-specialist audiences.
    

Your grade will depend on the extent to which you meet these learning outcomes in the way relevant for this assessment. Please see the grading rubric at the end of this assessment brief for further details of the criteria against which you will be assessed. 

Word Limits (where appropriate)
The maximum word limit for this assessment is 3,000 words 

In accordance with the Assessment and Feedback Policy, as stated in section 4.40 where a submission exceeds the stipulated word limit by more than 10%, the submission will only be marked up to and including the additional 10%. Anything over this will not be included in the final grade for the assessment item. Abstracts, bibliographies, reference lists, appendices and footnotes are excluded from any word limit requirements. In line with section 4.41 of the Policy, where a submission is notably under the word limit, the full submission will be marked on the extent to which learning objectives are met. 

Assessment Support 

Initial assessment guidance will be given in a dedicated class session, to all students together. Each group can the request one appointment with a tutor to discuss their approach to the task and one appointment to review a draft of their presentation. 

Module Learning Outcomes 

In relation to the specialised area of study, students will, with minimal / no guidance be able to: 

a) Identify, critically appraise and select approaches and techniques which are appropriate for the analysis of the organisation’s internal and external environments, successfully applying a variety of academic frameworks, concepts and theories to select strategies for new and differing contexts. 

b) Demonstrate understanding of the dynamic nature of the inter-relationship between the module topics, and make informed judgments about strategic choices when faced with uncertain, incomplete or ambiguous information.   

c) Demonstrate comprehension of innovation, disruptive technologies and strategic leadership in the creation of environment and cultures conducive to innovation, recognising and addressing any ethical and coporate social responsibility issues and wider stakeholder interests. 

Employability & Changemaker Skills 

d)  Produce approriate informed decisions in the context of real world settings and issues, justifying the chosen conclusions and recommendations 

e)  Communicate core ideas and concepts effectively with an ability to devise, sustain and convey an argument, orally and in writing, selecting the approriate academic tools to convey meaning and purpose, supported by valid evidence and use of relevant sources. 

f)  Perform and function effectively within a group or team situation, and communicate effectively with specialist and non-specialist audiences.