Deliverable Length:   4–6 pages (not including cover page and resource page

One of the first marketing plans you will develop will be to market your personal brand. A personal brand is how you want to be seen. It will reflect your personality, your skills, and your experiences to tell the story of YOU. As with branding in business, your personal brand will differentiate you from others. Developing your own personal brand strategy will allow you to control how others see you.

Read this article to better understand how to begin building your own personal brand: The Ultimate Guide to Creating a Personal Brand in 2022

Using what you have learned, use the following questions to guide your writing: 

1. Explain the goals of your personal brand. 
2. What is your mission or vision? 
3. Who is your target audience and why? 
4. How will you implement your marketing plan for your personal brand? 

Please use the MKTG630_U5_IP_Template to complete this assignment.