For the Executive Summry I need 

A brieft description of products andservices

A solid description of the market

A high-level justification for viability including a quick look at my competitor (samsung)

and for the Enviromental scan 

I need the organization internal and external enviroment and signs of opportunities and threats that may affect the company.(apple)

both are separate bullets please dont merge them as one. 

APA 

sorry for the short notice.

This is part of an strategic Plan for Apple. I’m using the differentiation strategy for the paper.