1.     Please analyze Starbucks with the two bargaining powers in Porter’s model of five forces of competition.

2.     Starbucks and Sazaby signed a joint venture agreementfor Starbucks Coffee Japan.

a)     What is typical for a joint venture?

b)    Why was it beneficial to use a joint venture in this case?

c) Please describe why the expansion mode of licensing may be less ideal in this case.       (25%)

3.     Starbucks owns the Seattle’s Best Coffee brand and the latter franchises its stores. What does the franchisor give in this case to the franchisee and vice versa?       (35%)