choose a business you’d like to use for your future course assignments. Throughout this course, you will develop assignments that you will later combine into a complete business plan for your chosen company. That final assignment is due in Week 10.

You have a choice between writing a business plan for:

• A snack food company.
• A startup company of your choice (instructor approval required).

Read the guidelines for each option. Once you select an option, you will work on that company during this entire course.

All discussions and assignments in this class will focus on the company you select here.

This Week’s Discussion Post

For this week’s discussion, please respond to the following:

1. Create your company name and explain its significance.
2. Describe the product or service you will produce or sell.
   • If you are focusing on the snack food company, clarify the key ingredients and any flavors you plan to offer.
   • If you choose your own company, and it is a service company, clarify the service options you plan to offer.
   • If you choose your own company and product, specify the options (flavors, versions of the product, et cetera) you will offer to consumers.
3. Develop your company’s mission statement.
   • Enclose your mission statement within quotation marks.

Important Notes: 

• Use headings for each section of this posting.
• Textbook Chapter 5, “Company Description,” pages 67-86, provides additional detail about this topic.
• You will revise this week’s discussion posting as part of your Week 3 assignment, Company Description and SWOT Matrix.
• Important: A substantive comment is at least 4-6 substantive sentences in length, sharing examples, your perspective, resources, your experience, making connections, asking questions, etc.